Snap Inc announced at its annual Snap Partner Summit an array of new features available on its platform. The company behind the camera app announced that it is home to 600 million people monthly users as well as greater than 332 million active users from all over the world. In the past calendar year Snapchattersas the users of Snapchat are known are sharing content on partner apps, such as music on Spotify as well as tweets sent from Twitter in excess of the number of 6 billion on Snapchat,
Snap said its AR community has created real businesses using Snap’s technology. “These developers represent almost every country in the world and have built over 2.5 million Lenses that have been viewed over 5 trillion times,” Snap claims. Snap. To further facilitate this AR technology, Snap introduced features including Lens Cloud, a freely accessible collection of backend services which aim to broaden the range of applications developers can create with AR. Storage Services, Location Services as well as Multi-User Services will unlock more exciting, efficient engaging AR. The features it offers include: Location services; Storage services ; and Multi-user Services.
Snap continues to roll out new technology to improve brands in bringing products to customers via AR. The goal is to improve the experience of shoppers and to create fresh opportunities for businesses.
Snap 3D Asset Manager: It speeds up and makes it simpler for businesses to create virtual reality shopping experiences. Brands are now able to make requests, manage, and improve 3D models for every product they have in their catalog. The company claims that this will boost conversions and decrease the cost of production – companies can design high-converting experiences for try-ons with minimal return due Snap’s technology for size prediction.
Dress Up is a new location on Snapchat which aims to gather the most popular AR fashion and try-ons from designers, retailers and fashion brands in one location. It will be accessible within Lens Explorer just one tap to the Snap Camera in AR Bar.
Camera Kit designed for AR Shopping Snap is providing its partners in commerce with an innovative way to incorporate the best of Snap’s camera AR test-on directly to their own websites and apps by integrating camera kit to support AR Shopping. Camera Kit for AR Shopping is an AR SDK that integrates Snap’s test-on Lenses to brands and retailers the product pages that improve the shopping experience to their clients.
New offerings and partnerships for developers
Snap revealed a long-term collaboration together with Live Nation that claims to extend performances beyond the stage to create a deeper bond between fans and performers with custom-designed immersive AR that is exclusively accessible via Snapchat. The company also unveiled an update for developers to bring interactive experiences for Minis.
Snap launched Minis for 2020. providing our partners the opportunity to utilize our gaming platform in HTML5 to create bite-sized social experiences within Snapchat. It will also introduce Minis Private Components System that allows developers to include features that are social to the content including reviews, ratings recommendations, and so on while preserving Snapchatter privacy.